Realtors help the vast majority of Canadians sell their homes – and there are a lot of reasons people turn to them for help. Let’s take a look at the advantages of using a realtor, and how they’ll guide you during your selling experience.
But first, what is a Realtor?
A realtor is a registered real estate professional who is a member of a local real estate board or association. They’re also a member of the Canadian Real Estate Association and the Ontario Real Estate Association (OREA). Realtors adhere strictly to real estate law as well as to a national code of ethics. This code of ethics is in place to make sure that the real estate professional will act with a high level of service, honesty and integrity. It takes extensive education, experience, and mentorship to become a realtor, and continuing education means realtors know the latest laws, trends, and market conditions.
Realtors also must have insurance to protect you from loss due to errors, omissions, negligence, theft, fraud or insolvency. This is a level of protection you don’t have when entering transactions alone.
Here are 10 ways Realtors can help you sell better.
1. REALTORS act on your behalf.
The listing agreement you sign with your Realtor makes your Realtor responsible for your best interest. This means that they must fully disclose any information that might influence your decisions. It also means that whatever information you give to your Realtor will be held in complete confidentiality.
2. Assistance with every step.
Your Realtor will fully explain what to expect from the beginning of the selling process, and provide you with guidance along the way. This professional assistance gives you a lot of confidence in the home-selling process.
3. Complete knowledge of your home and market.
It is your Realtor’s job to familiarize themselves with your home and get to know its best features and selling points. This lets them compare your home with the local market to help you establish a selling price that will be attractive to potential buyers, and advantageous to you.
4. Experience that will help enhance the likelihood of a sale.
Your Realtor has years of experience and helpful hints and tips to help you prepare your home for sale.
5. Ability to maximize your home’s market exposure.
Only Realtors have access to the Multiple Listing Service. This website exposes your home to a large base of potential buyers. All Realtors on the network with buying clients will see your home. This tool maximizes exposure, letting you sell faster and for a better price.
6. Develop and implement a marketing strategy.
Your Realtor has the knowledge and experience effectively market your home through various channels.
7. Pre-qualify potential buyers.
Weeding out the lookers from the serious buyers is a very important step when selling your home. Your Realtor will know what types of questions to ask to quickly determine if the person interested in your home is truly considering a buy. This valuable skill will save you a lot of time and headaches during the selling process.
8. Negotiating experience.
When an offer comes in and it’s time to make a deal, it can be a very emotional process for you as the seller. Using a Realtor creates a buffer zone between you and the buyer, meaning that the decisions you make are based less on emotion and more on your sales objectives. Realtors negotiate effectively on your behalf.
9. Extensive knowledge of financial and legal requirements.
Situations may arise that cause legal complications, such as a potential buyer having trouble securing financing. Your Realtor will recognize these road blocks and will be able to help find solutions so the process can continue.
10. Experience to help complete the sale.
If you and the buyer reach an agreement and sign a contract, there are still some steps left before you get the money from the sale into your account. Your Realtor will make sure that all of the proper documents are completed and sent to the lawyers. They will also make sure that all of your questions and concerns are properly dealt with and that both the buyer and seller have met their obligations set out in the agreement.
A Realtor helps buy and sell homes every day. They know how to read a market, how to advertise, and how to take care of all the paperwork. They manage the stress and legwork of selling, because you don’t have time between work, family, and all your other obligations. A Realtor keeps the process going so that you can focus on your real goal, which is getting the most out of your real estate investment.